Experience
the art of
Modern
Healthcare
Born in the heart of Malvern, The Emeline is more than just a space to see your Doctor. It’s a place to plan and achieve your long term health goals. Offering a combination of Specialist General Practitioners and Allied Health Professionals, their brand bridges the gap between traditional medical check-ups and holistic healthcare.
Client
The Emeline Medical Centre
Services
Brand Identity
Creative Copywriting
Web Design
Photography
Creative Content
Goal
The Emeline Medical Centre engaged us part way into their branding journey. With an exisiting wordmark, icon and basic colour palette, we were tasked to reposition, build upon and streamline their brand DNA, messaging and visual identity. We needed to craft an identity that embodied their holistic approach and patient-centred vision.
Approach
To help The Emeline express their brand story, it was important to design something welcoming and distinct. A modern colour palette of deep greens and pearl was chosen to indicate their curious and down-to-earth nature, whilst dynamic typography pairings help to position them as genuine healthcare professionals. After successfully branding The Emeline, we refreshed the brand story across all digital touchpoints. Thoughtful use of icons, imagery and creative copy, turned their digital moments into dynamic brand storytelling experiences.
“We used Staygold to completely redesign our website and marketing material for both digital and print media. Josh and Krysa were perceptive, pro-active and exceptionally good at communicating. They took the time to find out exactly what our goals were and tailored their approach wonderfully. We’ve run a number of campaigns with them and have been incredibly happy with the whole process from start to finish. I would not hesitate to recommend Staygold.”