Who
we are
The story behind Staygold is one of creativity, marriage, and burnout… literally. Founded after a period of burnout, Staygold is more than a brand studio—it’s a reflection of the life we want to lead.
Staygold Design was founded in 2020 in Melbourne, Australia, by co-founders Josh and Krysa Allison. The studio was born from a turning point in Josh’s life—a period of burnout that forced him to reimagine what success truly meant. It was a wake-up call, pushing him to question the usual approach to work and life.
This question became the foundation of Staygold: What kind of life do we want to lead? Rather than following the typical business blueprint, we set out to design a studio that supported the life we envisioned—one with creative freedom, flexibility, and a balance that allowed us to truly thrive.
And we’re all about helping other founders do the same. For us, brand development isn’t just about creating beautiful logos or catchy taglines; it’s about building businesses that align with the values and lifestyles of the people behind them. We believe that success is not measured in hours worked or revenue earned but in the quality of life a business can create for its founders and their families.
True to our values, in 2021 we made the decision to transition to a four-day workweek. We noticed that taking time to rest didn’t just make us happier—it made us more creative, more focused, and better at problem-solving. This change not only improved the quality of our work but allowed us to maintain a healthier work-life balance while raising our young family. Rest became a key ingredient to our success, and it’s now an integral part of our approach.
With a deep expertise in brand development and content creation, we’ve been lucky to work closely with founders who share our values. As a small, hands-on studio, Josh and Krysa are the creators of all our work and the primary contact for every client. When you work with Staygold, you’re not dealing with freelancers or account managers—you’re working directly with founders who are passionate about bringing your vision to life.
At Staygold Design, we’re not just building brands—we’re building a life we love, and we want to help you do the same.
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We love building brands—but using our business to make the world a better place… that’s what really gives our work meaning. Our core values reflect the business we want to be as we embark on our mission to design brands and businesses that support the lives our clients want to lead.
Own Your Future
We start by asking: “What kind of life do we want to lead?”, and then design our brands and businesses to support that life. For us, it’s not about getting more—it’s about finding enough.
Deep Simplicity
Our approach is simple, straightforward and down-to-earth. In a world where we’re information-rich and time-poor, it’s the ones who focus on what really matters that set the tone.
Good Vibes
It’s going to be a damn good time—simple as that. We approach our work in a way that prioritises creativity, flexibility, and enjoyment, rather than maximising our financial gain.
Embrace Rest
Rest doesn’t just make us happier—it makes us more creative, more focused, and more productive. It’s the key to our success, and we carry that mindset into everything we do.
Build Thoughtful Brands
We understand that people value feeling more than information. That's why we pour our heart and soul into our work, delivering brand experiences that connect on a deeper level.
Design &
Strategy
Enthusiasts
Josh Allison
For Josh, branding has got to be: simple, intuitive and layered from the ground up.
Aesthetics work, but not without a strong foundation. He believes that all good creative concepts are backed by insight and a thorough understanding of your vision. This fuels him with the knowledge to strategically solve even the most complex problems.
When he's not strategising or designing, Josh can often be found outdoors, with his family, or on his mountain bike. Deep down, he's just a guy who loves to ride.
Krysa Allison
Krysa is a strategy enthusiast and design aficionado that loves exploring the branding frontier with a lot of soul and passion. Humble, but proud of what she does, Krysa is devoted to branding craftsmanship and meaningful aesthetics.
A Super-Mum, toddler and german shepherd wrangler in her spare time, you’ll often find Krysa getting her hands dirty in the garden or exploring nature.
