How to Create a Brand Strategy (Complete Guide with Free Notion Toolkit)
Building a brand isn’t just about visuals—it starts with strategy. This complete guide walks you through defining your audience, Brand DNA, messaging, and essence, plus a free Notion toolkit to create a cohesive, authentic brand that grows with you.
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How to Find a Unique and Meaningful Brand Name (4 Steps)
A great brand name isn’t just catchy—it’s meaningful. It tells your story, connects with your audience, and sets you apart. Use our four-step process to generate ideas, vet options, and test names that truly fit your brand.
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How to Create Your Brand Messaging in 4 Steps (With Free Notion Template)
Learn how to build a brand messaging framework that clearly communicates who you are, what you do, and why people should choose you—by defining your tagline, value proposition, and messaging pillars in four simple steps.
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How to Write a Tagline That People Actually Remember (6 Steps)
Having trouble finding the right tagline? You’re not alone. Writing one that’s clear, memorable, and authentic takes more than guesswork. Here are six practical steps to help you create a tagline that feels true to your brand and unforgettable.
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How to Write a Value Proposition in 6 Steps
Finding it hard to explain why people should choose your brand? A clear value proposition cuts through the noise. This step-by-step guide shows you how to craft one that’s simple, authentic, and powerful—so your audience instantly understands why you matter.
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How to Find Your Brand Voice in 4 Steps (With Free Questionnaire)
Your brand voice shapes how people see you from the very first interaction. In this guide, we’ll show you how to define a voice that captures your personality, connects with your audience, and makes your brand feel human, consistent, and unmistakably you.
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How to Find Your Brand Personality in 6 Steps (With Free Notion Template)
Struggling to put your brand’s vibe into words? This guide breaks down how to find your brand personality and use it to connect with the people you actually want to reach.
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How to Find Your Brand DNA in 6 Steps (With Free Notion Template)
A strong brand starts with knowing who you are. In this guide, we’ll help you define your Brand DNA—your purpose, vision, mission, and values—so you can build a brand that’s aligned to your core beliefs.
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How to Do a Competitive Analysis in 6 Steps (With Free Notion Template)
A competitive analysis might sound daunting, but it's essential for building a strong brand. In this guide, we break down the process into six simple steps, complete with a free Notion template, to help you identify key competitors, understand your market position, and refine your strategy for success.
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How to Create Marketing Personas in 4 Steps (With Free Notion Template)
Struggling to create content that connects with your audience? The secret lies in understanding who they are. In this guide, we’ll show you how to create actionable marketing personas to transform your brand, improve your content, and engage the right people every time.
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How “Own Your Brand. Own Your Future” Became Our Brand Philosophy (and Tagline)
In this post, we share the journey of realigning our brand and philosophy. From a turning point of burnout to embracing the power of intentional choices, we discuss how "Own Your Brand. Own Your Future" became the foundation of our work and how you can apply this mindset to your own business.
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We've Transitioned to a Four-Day Workweek–Here's How
Our transition to a four-day workweek wasn’t just about productivity—it was about prioritising well-being, achieving a better work-life balance, and boosting creativity. Learn about the challenges we faced, the benefits we gained, and how you can implement it in your own business.
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