Goal
Mason Bright is an award-winning architecture firm known for its bold, minimalist style and uncompromising quality. As their projects reached new levels of sophistication, their brand no longer reflected who they were becoming. They wanted a refreshed identity—one that matched their contemporary, trend-setting approach and positioned them firmly in the premium space. The goal was to move away from the conservative, volume-driven market, attract higher-calibre clients, and express the confidence and edge behind their award-winning work.
Approach
Through our discovery process, it became clear that Mason Bright’s identity needed to reflect the same confidence and originality found in their architectural work. We set out to create a refreshed visual identity that emphasised their bold, minimalist approach while moving away from anything that felt too safe or conventional.
Every design decision—from typefaces and colour palette to layouts and photography treatments—was made to reinforce their position as trendsetters in the premium market. We then brought this new identity to life through a complete website redesign, ensuring their digital presence matched the sophistication and impact of their work.
The result is a refined yet distinctive identity that captures their unique edge and positions them to attract clients who value bold, contemporary design.