Realise,
Reach,
and Live
Your Full
Potential
Ren Barlow empowers every woman and every child to reach their full potential by making music and literacy education inclusive and accessible, helps passionate creatives connect deeply through meaningful music, community, and storytelling, and inspires investors to be a force for positive change by leading and influencing ethical decision-making—today and for the generations to come.
Client
Ren Barlow
Services
Brand Identity
Creative Copywriting
Web Design
Photography
Creative Content
Goal
Ren Barlow needed a clear, cohesive brand story—but with so many facets to her identity, it was a challenge. As a CEO, Director, Ethical Investment Strategist, and Singer-Songwriter, her brand was growing, yet it lacked a distinct position in the market. She struggled to articulate how these pillars connected under one brand. Our goal was to bring clarity, structure, and a unique identity that could stand on its own.
Approach
To bring clarity and consistency to Ren Barlow’s brand, we first dissected its existing architecture—distinguishing its pillars, uncovering its core essence, and refining the messaging. Through this process, we identified a unifying theme: Ren’s work was driven by a larger vision of empowering women and children through literacy, creativity, and legacy. While Ren is the face of the brand, the brand itself needed its own distinct voice, positioning, and storytelling pillars.
Because the brand was deeply personal, we wanted the visual identity to reflect Ren’s humanity while avoiding the stiffness of a traditional corporate brand. This was achieved through an organic colour palette, a handwritten wordmark, and clean, approachable typography—all designed to convey a sense of warmth and authenticity. Knowing social media would be a key platform, we also ensured the identity was flexible and user-friendly across digital and print channels.
With a clarified brand architecture and a fresh, distinct visual identity, Ren is now positioned to tell a compelling story as she expands into new markets and product offerings.
“Professional and Efficient. Krysa and Josh were wonderful to work with and created exactly what we were after with heart and soul.”