Crafting
exceptional
homes,
futures, and
legacies
Techne Projects helps architects and residents craft homes that are deeply considered and of exceptional quality by fostering open, enduring, and honest relationships. Homes that stand the test of time.
Client
Techne Projects
Services
Brand Identity
Creative Copywriting
Creative Content
Goal
Techne Projects was struggling to align their business, brand, and story in the competitive building industry. To help them understand who they are and how to communicate it in a meaningful way, we embarked on a strategic branding engagement.
Approach
After conducting deep competitive research, we built the Techne Projects brand to differentiate with a new “people-and-quality-first” positioning. This required us to articulate the core principles that make up Techne Projects’ Brand DNA (aka purpose, vision, mission and values), identify their personality and tone of voice, craft their brand messaging framework and build an identity that told a strong brand story.
“Techne Projects, as a newly established company, needed a distinctive brand identity. Although we had a clear vision of what we wanted, we lacked the professional touch necessary to make an impact in the market we wanted to penetrate. Our goal was to captivate customers with a clear story, but we struggled initially.
When we teamed up with Staygold, we dove head first into identifying the core principles and values that underpin our business, and began bringing them to life visually throughout our collaboration. Now, Techne Projects emanates professionalism, making potential clients feel at ease when considering us, thanks to the brand development process facilitated by Krysa and Josh. Their expertise in communicating our story, guided by a thorough approach, is truly reflected in our new identity.”