A more
restful sleep
for mum
and bub
Sleepybelly is an Australian owned and operated pregnancy brand, offering an orthopaedic pregnancy pillow which provides important back and tummy support for the modern mum.
Client
Sleepybelly
Services
Brand Identity
Creative Copywriting
Creative Content
Goal
Sleepybelly is an Australian owned and operated pregnancy brand, offering an orthopaedic pregnancy pillow which provides important back and tummy support for the modern mum. Their highly innovative pillow revolutionises a comfortable pregnancy, but Sleepybelly was struggling to communicate that story to their audience. We stepped in to create a dreamy brand centred on the narrative “a more restful sleep for mum and bub”.
Approach
Thirty weeks into our own pregnancy journey, we were lucky enough to implement Sleepybelly’s pillow into our daily routine, and truly immerse ourselves into their brand experience. As a nod to the brands narrative “a more restful sleep for mum and bub” and our own experience, we combined subtle colours and airy gradients to create a dreamy vibe—emphasised by a playful wordmark to reflect Sleepybelly’s hero product. This dreamlike approach allowed us to craft an identity born at the intersection of quality, comfort, reliability and coziness.
“Launching a new brand can be very daunting but Staygold made life a breeze. They nailed our brand strategy and let us help guide the journey whilst still ensuring quality of the design process and outcome.”