Soulful
moments
for the
spirited,
wild, & free
Journey turns soulful moments into lifelong memories by capturing your deepest connections—that honour your essence, your loved ones and nature’s wild.
Client
Journey Family Photography
Services
Brand Identity
Creative Copywriting
Web Design
Photography
Creative Content
Goal
Although most people are familiar with Journey’s best-known offerings, newborn, family and maternity photography, fewer know that Journey is on a mission to inspire a passionate reconnection with nature’s wild. The brand called on us to create a new identity that would educate people about what Journey really stands for, connect with a like-minded audience, and share the Journey mission with the world.
Approach
Journey’s mission is powerful, so we wanted to create an identity that did it justice. We decided to breath new life into the photography industry and create something that felt more like an inspiring adventure. With an earthy colour palette, elevated imagery and design, and a slower, more compelling experience, we created a dynamic identity that communicates the brand’s mission in a memorable and meaningful way.
“It was such a unique experience sitting on the other side of our brand strategy process. I’ve always guided our clients through the framework we created, and to finally apply it to the Journey brand was truly special—this process just works. Journey now perfectly communicates my beliefs and values, and guides my decisions in ways that are better for my community, my business, and the future.”